IKEA Transphobic ไทยโฆษณาคือก้าวร้าว Trans ชุมชนโลก
The advertisement goes down hill from there as she is then seen lifting up the sale items weighing perhaps much more than a cisgender woman could carry as her male companion obviously realizing she is "really a man" runs in the other direction.
The Thai Transgender Alliance has publicly denounced the advertisement that ran in sky trains saying in a open letter that 'The transgender content of the advertisement is negative and stereotypical in nature, perpetuating misunderstanding transgenderism as human sexuality for "deceitful and deviant lifestyle".'
Source - Thai Transgender Alliance: "A marketing official at IKEA Thailand, which opened its first store in the country in November 2011, said on Thursday it had talked with the group in response to its January 9 complaint."
"IKEA has spoken to the group over the telephone and the conversation went very smoothly. We are now drafting a letter in response," the official said, declining to be identified.
My personal reaction.
This nasty advertisement is so disgusting I don't know where to begin.
I work in a warehouse. When I began there I was scorned by my co workers because I was a over weight and out of shape trans woman.
In the year since I have seriously undertaken a work out regiment and have been able to maintain my HRT resulting in substantial changes.
Now when I lift heavy objects and work with gusto I am scorned for the differences that I DO NOT Hide. I am not deceiving. I am making the fullest use of this transgender body.
This advertisement invites cisgender people to hate us for who we are and whom we might become.
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