The advertisement goes down hill from there as she is then seen lifting up the sale items weighing perhaps much more than a cisgender woman could carry as her male companion obviously realizing she is "really a man" runs in the other direction.
The Thai Transgender Alliance has publicly denounced the advertisement that ran in sky trains saying in a open letter that 'The transgender content of the advertisement is negative and stereotypical in nature, perpetuating misunderstanding transgenderism as human sexuality for "deceitful and deviant lifestyle".'
Source - Thai Transgender Alliance: "A marketing official at IKEA Thailand, which opened its first store in the country in November 2011, said on Thursday it had talked with the group in response to its January 9 complaint."
"IKEA has spoken to the group over the telephone and the conversation went very smoothly. We are now drafting a letter in response," the official said, declining to be identified.
My personal reaction.
This nasty advertisement is so disgusting I don't know where to begin.
I work in a warehouse. When I began there I was scorned by my co workers because I was a over weight and out of shape trans woman.
In the year since I have seriously undertaken a work out regiment and have been able to maintain my HRT resulting in substantial changes.
Now when I lift heavy objects and work with gusto I am scorned for the differences that I DO NOT Hide. I am not deceiving. I am making the fullest use of this transgender body.
This advertisement invites cisgender people to hate us for who we are and whom we might become.
Read more at Gay Star News
Trans Crow in the Dallas County Hospital.
Should we have a medical emergency or a need to visit Parkland trans people may find themselves being directed by police to a single stall bathroom or even arrested if your driver licence is not corrected to your proper gender. It all depends on whether someone complains.
The controversy began after a cisgender woman complained to the police about a transgender woman, Paula Witherspoon using the ladies room. Parkland police then gave Witherspoon a ticket for 'disorderly conduct' despite her presenting a 'carry letter".
Dallas Morning News Reports: " Parkland’s new rules, however, do not protect transgender patients and visitors from certain discriminating behaviors. Top officials said Parkland would strive to become a “more welcoming” institution." "The hospital recently set up a task force to find ways to avoid confrontations with transgender patients or visitors. The task force may recommend that such visitors use designated “unisex” bathrooms on each floor of the hospital.
" “The main issue with transgender people is they don’t know which bathroom to use,” said Dr. Roberto DE la Cruz, a hospital board member. “Somebody might be upset in the bathroom with them and wondering, why you are there.”" Dr. Roberto DE la Cruz's statement is so insulting! Transgender people KNOW which bathroom to use Dr DE la Cruz. What is problem is there are people who will use the opportunity you just created to complain about my using the bathroom. Although myself and many trans people 'pass' well there will always be tells that differentiate me from cisgender woman. " Dr. DE la Cruz an openly gay board member dismissed the trans issue saying he had been employed by Parkland for many years and "never had a problem there." " YOU ARE GAY Dr. DE la Cruz! You can put your sexual orientation into your pocket when you use the bathroom and seamless merge with the heteronormative world!" " We are TRANSGENDER NOT GAY. Everywhere we go its obvious to some extent that we ARE TRANSGENDER including the bathroom and from MY PERSONAL experience at Parkland we are unwelcome, even despised by the staff and police." " Parkland's new employee policy change is basically meaningless as transgender people will continue to avoid medical treatment for fear of being humiliated or even worst, arrest." " Seems to me its just a feather in the cap for gay advocates and a disaster for trans people."